Srishti Bachwani

Employment

• Indian Institute of Management Lucknow

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Influencers as strategic communication sources: impact of their characteristics on consumer purchase intentions – a meta-analytic structural equation model
  Journal of Communication Management 2025 DOI: 10.1108/JCOM-09-2024-0167
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• DigiYatra: Utilizing the face recognizing technology to transform the air travel
  Journal of Information Technology Teaching Cases 2025 DOI: 10.1177/20438869251347638
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• Book review: Patrick King. 2020. Read People Like a Book: A Marketing Perspective .
  Metamorphosis: A Journal of Management Research 2025 DOI: 10.1177/09726225251314539
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• The Impact of Generative AI Content Disclosure on Consumer Engagement and Visit Intentions in Tourism: A Content Analysis and Experimental Study
  Journal of Travel and Tourism Research 2024
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• Beyond credit cards: A TEP perspective on buy-now-pay-later adoption
  Journal of Global Scholars of Marketing Science 2024 DOI: 10.1080/21639159.2024.2391282
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