Muskan Chaurasia

Employment

• National Institute of Technology Rourkela Research scholar
  2023 - 2026

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• A longitudinal study in masstige marketing: The role of cognitive-affective personality system model.
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2026.104865
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• Fine Dining and Masstige Consumption: Examining the Role of Brand Experience, Trust, and Happiness Using PLS-SEM and ANN Analysis
  Review of Marketing Science 2025 DOI: 10.1515/roms-2024-0146
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• Masstige Consumption Propensity as Consumer Trait: ‘Scale Development’ and ‘Validation’
  Review of Marketing Science 2025 DOI: 10.1515/roms-2025-0044
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• From Elite to Affluent: Brand-Driven Antecedents Towards Consumer Attitude and Behavioural Intention in Masstige Quick-Service Cafes
  International Journal of Business Innovation and Research 2025 DOI: 10.1504/ijbir.2025.10071579
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• Two decades of research on “masstige” marketing: A systematic literature review and future research agenda
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.13077
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• ESTIMATION AND COMPARISON OF MASSTIGE VALUE OF RENOWNED FOOTWEAR BRANDS USING MMS SCALE
  International Journal of Management, Public Policy and Research 2023 DOI: 10.55829/ijmpr.v2i2.152
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