Bharti Shukla

Employment

• Indira School of Business Studies PGDM Assistant Professor
  2023 - Present
• School of Business, Indira University

Education

• Symbiosis Institute of International Business, Symbiosis International (Deemed University), Research Scholar
  2023 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• Food Influencers and Digital Nutrition Communication
  2026 DOI: 10.4018/979-8-2600-3845-1.ch012
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• Beyond picture-perfect: the marketing impact of “real skin” in health care and beauty influencer culture
  International Journal of Pharmaceutical and Healthcare Marketing 2026 DOI: 10.1108/ijphm-07-2025-0152
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• Redefining waste management: a perspective-based study on sustainable innovations and future pathways
  International Journal of Environment and Waste Management 2026 DOI: 10.1504/ijewm.2026.153967
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• Trust dynamics of virtual influencers: Exploring their influence on fashion purchase decisions
  Innovative Marketing 2025 DOI: 10.21511/im.21(3).2025.17
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• Biting the Hype
  2025 DOI: 10.4018/979-8-3373-2424-1.ch015
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• Producing Feminism: Television Work in the Age of Women's Liberation
  Women's Studies in Communication 2025 DOI: 10.1080/07491409.2025.2513837
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• Insights into Metaverse Marketing for the Industry 4.0 Revolution
  Industry 4.0: Data and its Analysis in Business and Finance 2025
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• Biting the Hype: How Does Influencer Influence Willingness to try?
  Insights on Consumer Psychology in the Digital Landscape 2025 DOI: 10.4018/979-8-3373-2424-1.ch015
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• From Likes to Buys: A Case Study on the Influence of Influencer Marketing on Consumer Decision Making
  INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 2024 DOI: 10.55041/ijsrem29302
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• A STUDY ON CONSUMER DECISION MAKING PROCESS FOR ONLINE SHOPPING
  INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 2023 DOI: 10.55041/ijsrem27583
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