LJ

Lalitank Jain

Institute of Management Studies, Chaudhary Charan Singh University, Makhanlal Chaturvedi National University of Journalism and Communication

ORCID iD 0009-0002-7113-7891
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About

Assistant Professor | Researcher | Social Media & Digital Marketing Expert

I am an accomplished Assistant Professor and dedicated researcher with a profound interest in research methodologies, particularly in social media and digital marketing. Currently serving as an Assistant Professor at IMS, Noida, I actively contribute by delivering engaging lectures on cutting-edge subjects, including Data Analysis, Google Ads Analytics, Sentiment Analysis, and Data Journalism.

Professional Journey:
- Formerly an Assistant Professor at IES University, Bhopal, and MATS University, Raipur, and a lecturer at MCU Bhopal, where I specialized in Mass Communication and Journalism.
- Executed impactful social media activities, managed student welfare, and led various academic committees.

Academic Credentials:
- M.Phil. in Mass Communication and Journalism from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal.
- Post-graduation degree in Media Research.
- UGC NET-qualified academician.

Research Focus:
My research has traversed diverse areas, exploring the impact of crime web series on Indian viewers, the social and cultural dimensions of mobile communication, and the evolving landscape of media education in Madhya Pradesh. I have shared my insights at national and international conferences and contributed to esteemed journals.

Specialised Lectures:
I specialize in delivering lectures on Data Analysis, Google Ads Analytics, Sentiment Analysis, and Data Journalism, fostering a comprehensive understanding of these crucial aspects in the digital realm.

Skillset:
- Completed a Digital Marketing course from IIT Madras.
- Active participation in seminars and workshops on media and communication.

Passion and Vision:
I actively seek opportunities to contribute my expertise to worthwhile projects because I have a passion for effective research and education. I am excited about the prospect of engaging in projects that align with my vision for advancing research and education in the dynamic field of social media and digital marketing.

Employment

  • Institute of Management Studies Assistant Professor
    2024 - Present

Education

  • Chaudhary Charan Singh University PhD Journalism & Mass Communication
    2024 - Present
  • Makhanlal Chaturvedi National University of Journalism and Communication M.phil (Media Studies)
    2017 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (8)