Ankit Kumar Sinha

Employment

• Indian Institute of Management Ranchi Research Scholar
  2022 - Present

Education

• Indian Institute of Management Ranchi Ph.D.
  2022 - Present
• Central University of Rajasthan MBA
  2017 - 2019
• Magadh University B.Sc. (H)
  2013 - 2016

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Modeling the critical success factors for continuous usage intention of foodservice mobile apps
  Journal of Foodservice Business Research 2026 DOI: 10.1080/15378020.2024.2421051
  +Save
• Tracing the trajectory of avatar marketing: An academic exploration through bibliometric analysis and the six-markets stakeholder model
  Electronic Markets 2025 DOI: 10.1007/s12525-025-00826-3
  +Save
• A Systematic Literature Review of Extended Reality in Marketing: An Asian Perspective with a Focus on India
  2025 DOI: 10.1007/978-3-031-95940-0_8
  +Save
• More Than Meets the Eye - Decoding the Significance of Avatars: A Systematic Literature Review
  Journal of Global Marketing 2025 DOI: 10.1080/08911762.2025.2524858
  +Save