Vikram Kumar

About

With a Ph.D. from Symbiosis International (Deemed University), MBA (IT, Symbiosis, Pune) & BE (Computer Science: BIT, Mesra), alongside his 12 years of digital marketing experience, he drives the profitability and sustainability of the company with his foresight, calm and loving guidance.

Employment

• SRV Media Private Ltd MANAGING DIRECTOR
  2011 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
  International Journal of Information Management 2022 DOI: 10.1016/j.ijinfomgt.2022.102542
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• Setting the future of digital and social media marketing research: Perspectives and research propositions
  International Journal of Information Management 2021 DOI: 10.1016/j.ijinfomgt.2020.102168
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• DETERMINING the IMPACT of CONTENT-BASED "GREEN" CLAIMS in the LIFESTYLE HEALTH PRODUCT ADVERTISEMENT on YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR
  Journal of Critical Reviews 2020 DOI: 10.31838/jcr.07.09.213
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• Social media by Indian universities-does it convince or confuse international students in university choice?
  International Journal of Higher Education 2020 DOI: 10.5430/ijhe.v9n5p167
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• Marketing your business school on social media: Analyzing social media content for adopting the right strategies
  Lubricants 2019 DOI: 10.3844/jcssp.2019.1256.1282
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