Dr. Neha Pandey

Employment

• National P.G. College Guest Faculty
  2022 - 2025

Education

• Amity University Ph.D. in Commerce
  2021 - 2024
• National P.G. College Master of Commerce
  2017 - 2019

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Perceived Credibility Drives Scarcity-Based Digital Coupon Adoption
  International Journal of Recent Development in Engineering and Technology 2025
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• IoE and AI in Real-Time E-Commerce Personalization
  2024 DOI: 10.4018/979-8-3693-7367-5.ch015
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• Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator
  Innovative Marketing 2024 DOI: 10.21511/im.20(2).2024.06
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• An Investigation into Antecedents of Customer Satisfaction and Loyalty with Reference to Online Purchasing Behavior
  Journal of Informatics Education and Research 2024 DOI: 10.52783/jier.v4i1.674
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• FROM VIRTUAL TO VALUABLE: GEN Z'S INTENTION OF USING E-GIFT CARDS IN THE ONLINE SHOPPING
  Anvesak 2024
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• Decoding Discounts: A Strategic Guide to the Indian Market
  RESEARCH ISSUES IN MARKETING, HRM AND ENTREPRENEURSHIP 2023
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• Awareness of Digital Coupons and Purchase Intention of Gen Z: An Analytical Study
  “Sustainability: Research, Education and Practice Volume-2 Sustainability in Marketing Research & Practice
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• Sustainable Apparel in SAARC Countries- A Systematic Literature Review
  International Conference on Shaping the Future of Management Education for Sustainable Emerging Economies
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