0009-0004-2288-8327 About
I am a Research Scholar in Commerce specialising in Digital Marketing, with particular expertise in consumer behaviour analysis, consumer insights, and digital engagement strategy. My research investigates how consumers navigate digital platforms, respond to marketing stimuli, and make purchase decisions in fast-evolving online environments, with a focus on translating behavioral patterns into actionable marketing intelligence.
My research interests include digital marketing, consumer behaviour, social media marketing, consumer decision-making, brand communication, research methodology, and data-driven marketing strategy.
My scholarly work is built on rigorous quantitative and qualitative research methodologies, generating evidence-based insights into market trends, consumer preferences, and digital touchpoints. This research supports organizations in sharpening audience targeting, strengthening brand communication, and making informed strategic decisions in competitive digital markets while contributing meaningfully to both academic literature and managerial practice.
Employment
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Graphic Era University Research Scholar2022 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (6)
- From reviews to revenue: The power of electronic word-of-mouth (eWOM) and brand image in shaping consumer purchase intentions Save
- MLbCBM: Machine Learning-Based Consumer Behavior Model to Analyze Emerging Trends and Influences in Market Save
- Transformative Tech and Social Dynamics: Redefining Customer Engagement in Industry 5.0 Save
- AI-enabled identification of consumer's purchase intention with a practical implementation through analysis of review comments in real time Save
- Exploring the Relationship Between eWOM and Purchase Intention Through Machine Learning Algorithms Save
- Machine Learning Based study on Relationship of Brand Image and Purchase Intentions towards the Herbal Cosmetic with Practical Implementation Save