DR. SURJADEEP DUTTA
Dr. B.C. Roy Engineering College, SRM Institute of Science and Technology, Toppr
About
Dr. Surjadeep Dutta is currently working as an Assistant Professor at Dr. B.C. Roy Engineering College, Durgapur. He was a Senior Research Scholar of SRM Faculty of Management, SRM Institute of Science And Technology. His areas of Teaching and research is Digital Marketing, Business Analytics, Social Media Marketing, Project Management. He has also worked with industries like Cognizant Technology Solutions, ICICI Bank, Toppr etc. He has Published articles in International Scopus Indexed Journal and UGC recognized Journal in the field of Digital Marketing. He has two Patent in the field of Digital Marketing which is published in Indian Patent Office Journal. He has developed a Product titled “System for profile information of a prospective target user from a virtual contact file” which generates Leads and work as Digital Business Card. He also completed many international recognized online courses from foreign Institutes in the field of Digital Marketing and Brand Management. He is also a Google, SEMRUSH and HubSpot Certified Digital Marketer. He has also received Best Research Scholar award on October 2, 2022 from Novel Research Academy, Pondicherry for his academic contribution. He has also received awards in National and International Conferences. He has also presented papers in many National and international conferences including IIMs, K.J Somaiya Institute of Management. He is the author of a book named “Digital Marketing” and also a Co-author of a Book name “E-Retailing” published by Veda Publications.
Employment
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Dr. B.C. Roy Engineering College Assistant Professor2025 - Present
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SRM Institute of Science and Technology Senior Researcher2021 - 2025
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Toppr Academic Counselor2020 - 2021
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ICICI Bank Deputy Manager2019 - 2020
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Cognizant (United States) Programmer2016 - 2017
Education
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SRM Institute of Science and Technology Ph.D - Digital Marketing2021 - 2025
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SRM Institute of Science and Technology MBA2017 - 2019
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SRM Institute of Science and Technology BCA2013 - 2016
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- Exploring consumer perceptions of algorithmic price discrimination in Indian E-Commerce: Mediating and moderating perspectives analysis Save
- Moderation Effect of Facebook Reel Duration in the Interaction Between Watch Time and Engagement: An Empirical Model of a Bengali TV Game Show Save
- Luxury without limits: The rise of demi-fine jewellery through social media technology Save
- Determinants of Customer Experience in Artificial Intelligence-based Social Media Content Creation Tools: An Empirical Study Save
- AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries Save
- Breaking the bubble: A case study on the echo chamber effect in Instagram Save
- Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants Save
- Unlocking Online Success: The Crucial Role of Meta Ads Manager in Elevating Content Reach and Engagement for Market Penetration in Digital Marketing Agency Save
- Leveraging Linkedin Networking Tools for Optimal Talent Acquisition in the Banking Industry: A Conceptual Study Save