Priya Shaw

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Publications (2)

• Mapping Audience Perception Towards Counter-stereotype Gender Roles Portrayal in Contemporary Indian Advertising
  Priya Shaw, Manukonda Rabindranath
  Journal of Creative Communications 2025 DOI: 10.1177/09732586251348885
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• Counter-Stereotype Portrayals: Exploring Factors Affecting Young Men’s Perception Towards Contemporary Indian Advertising
  Priya Shaw
  Media Watch 2025 DOI: 10.1177/09760911241299133
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