Ashish kumar Jha

Employment

• Institute of Technology and science, Ghaziabad Associate Professor
  2018 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (24)

• Quantitative Analysis of the Impact of Loyalty Programs on Consumer Behavior
  2026 DOI: 10.1007/978-3-031-98141-8_7
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• Workplace disruption and leadership adaptation: navigating the challenges of a dynamic workforce for organizational sustainability
  Organizational Resilience and Leadership Issues in the Dynamic Era 2026 DOI: 10.4324/9781003725084-42
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• Reimagining Business Communication Training Through Narrative Storytelling
  2026 DOI: 10.4018/979-8-3373-4647-2.ch006
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• The Impact of Influencer Authenticity on Consumer Behaviour
  SSRN Elsevier 2025
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• “The Impact of YouTube Advertising on Consumer Buying Behavior”
  2025 DOI: 10.2991/978-94-6463-696-3_7
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• Study on HRD strategies and its impact on development of women employees in non-industrial sector of Sultanpur district
  Digital Transformation and Sustainability of Business 2025 DOI: 10.1201/9781003606185-125
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• Sentiment analysis in social media and its influence on purchase intentions
  Digital Transformation and Sustainability of Business 2025 DOI: 10.1201/9781003606185-123
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• Predictive HR analytics: Application of machine learning for attrition prediction and talent retention
  Digital Transformation and Sustainability of Business 2025 DOI: 10.1201/9781003606185-143
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• Forecasting Customer Churn Using Machine Learning: A Marketing Analytics Approach
  Proceedings of the 2025 14th International Conference on System Modeling and Advancement in Research Trends Smart 2025 2025 DOI: 10.1109/SMART66937.2025.11389375
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• Enhancing Model Accuracy in Diabetes Prediction Through Hybrid Feature Selection
  Deep Learning in Medical Signal and Image Processing 2025 DOI: 10.4018/979-8-3693-9816-6.ch016
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