Archita Banerjee

Employment

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Education

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Publications (2)

• Exploring the Scope for Identifying Market for Dark Tourism in Kolkata
  Improving Business Through Marketing, Cross-Cultural Management, and Public Relations 2025
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• The Impact of Influencer Marketing in India Affecting the Decision-Making Process of Potential Travelers
  2025 DOI: 10.4018/979-8-3693-8437-4.ch009
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