Premendra Sahu

About

Dr. Premendra Sahu is an Associate Professor in the Marketing and HR Area at the Mats School of Management Studies and Research Dept. in MATS University Raipur, Chhattisgarh, Bharat. He has total 15 years of teaching experience and Subject expertise in marketing analytics, consumer behavior, Marketing Management, Advertisement and Brand Management, Sales Management, Service Marketing. He had published 10 research articles in reputed national and international journals. His research interests are conspicuous consumption behavior. He is a reviewer and editor of national and international level journals.

Employment

• MATS UNIVERSITY ASSOCIATE PROFESSOR
  2023 - Present
• ITM UNIVERSITY ASSISTANT PROFESSOR
  2016 - 2023
• CENTRAL COLLEGE OF ENGINEERING & MANAGEMENT ASSISTANT PROFESSOR
  2011 - 2016
• PLATINUM COLLEGE OF PROFESSIONAL STUDIES ASSISTANT PROFESSOR
  2009 - 2011

Education

• UGC UGC NET
• CSVTU MBA
  ? - 2009

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• Influence of Metaverse Marketing Characteristics on Consumer Purchase Intention
  2026 DOI: 10.4018/979-8-3693-9506-6.ch009
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• Chapter 12: India-ASEAN Cultural Tourism: 30 Years of Exchange
  Bridging Tourism Theory and Practice 2026 DOI: 10.1108/S2042-144320260000015066
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• Influence of Metaverse Marketing Characteristics on Consumer Purchase Intention: Mediating Role of Flow Experience
  Business Technology Strategies for Decision Making and Competitive Advantage 2026 DOI: 10.4018/979-8-3693-9506-6.ch009
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• VISUAL SIGNS IN INDIAN ADVERTISEMENTS AND CONSUMER PERCEPTION: THE MEDIATING ROLE OF EMOTIONAL ENGAGEMENT
  ShodhKosh: Journal of Visual and Performing Arts 2026 DOI: 10.29121/shodhkosh.v7.i1.2026.8895
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• Factors influencing adoption of metaverse platform: Gen Z perspective
  AI Metaverse Revolution Transforming Multi Business Scenarios Volume 1 2025 DOI: 10.1108/978-1-83662-582-720251009
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• Understanding the dynamics of AI-driven business intelligence adoption and marketing in India
  Retail Innovations in Business Models 2025 DOI: 10.4018/979-8-3693-7620-1.ch019
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• Adoption of Electric Vehicles in India: Revolutionizing Sustainable Transportation for Better Planetary Well-Being
  Blue Sky, Blue Water 2025 DOI: 10.1007/978-3-031-82559-0_12
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• Adoption of Electric Vehicles in India: Revolutionizing Sustainable Transportation for Better Planetary Well-Being
  Blue Sky Blue Water Strategies for Protecting Air and Water Quality in the 21st Century 2025 DOI: 10.1007/978-3-031-82559-0_12
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• Examine the Role of Short Video Platforms on Tourist’s Attitude: A Technology Acceptance Model (TAM) Approach
  PUSA Journal of Hospitality and Applied Sciences 2025 DOI: 10.48165/pjhas.2025.11.1.2
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• Understanding the Dynamics of AI-Driven Business Intelligence Adoption and Marketing in India
  2025 DOI: 10.4018/979-8-3693-7620-1.ch019
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