0009-0005-1112-0184 Employment
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Publications (3)
- Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification Save
- Antecedents and customer-related outcomes of perceived CSR authenticity of Indian banks: developing an integrated model Save
- Impact of Perceived CSR Activities on Brand Trust and Customer Loyalty: Mediating Role of Self-Brand Connection and Brand Attitude Save