Shikha Gupta

Employment

• Indian Institute of Technology Jodhpur Research Scholar
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Crafting Influence: A Systematic Review on Social Media Influencers Video Content
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70176
  +Save
• Addicted to scrolling: Does short-form video drive your purchases?
  Journal of Global Scholars of Marketing Science 2026 DOI: 10.1080/21639159.2026.2625157
  +Save
• Practical Strategies for Brands Using Virtual Influencers
  2025 DOI: 10.4018/979-8-3373-0255-3.ch009
  +Save
• Beyond Technology: A Multi-Theoretical Examination of Immersive Technology Adoption in Indian Healthcare
  Communications of the Association for Information Systems 2025 DOI: 10.17705/1CAIS.05544
  +Save