0009-0005-3258-8210 About
Shubhi Changani is presently pursuing her Doctor of Philosophy from the School of Management Department, Motilal Nehru National Institute of Technology Allahabad, Prayagraj. She has completed her Master of Commerce from Bundelkhand University, Jhansi. She cleared UGC-NET (JRF) in December 2020. Her area of interest is marketing, with a special focus on Social Media Marketing and Brand Community Engagement.
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Publications (3)
- Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation Save
- Social Media Marketing Activities, Brand Community Engagement and Brand Loyalty: Modelling the Role of Self-brand Congruency with Moderated Mediation Approach Save
- How Social Media Marketing Enhances Brand Communities Engagement: Developing an Integrated Model Using S-O-R Paradigm Save