Swarnava Sengupta

Employment

• Alliance University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• The attitudes of Indian consumers towards sustainability marketing: a bibliometric analysis
  Competitiveness Review: An International Business Journal 2026 DOI: 10.1108/CR-12-2025-0427
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• Creating a Sustainable Future by Preventing Customer Churn in E-commerce—A Comparison of Machine Learning Models
  2026 DOI: 10.1007/978-981-96-7760-3_12
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• Impact of Online Food Aggregator (OFA) Loyalty Programs on Customer Loyalty: An Empirical Study
  Marketing in the Digital Age 2026 DOI: 10.1007/978-981-95-6509-2_15
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• Mapping the Interaction of Social Media and Sustainable Product Consumption: Trends, Themes, and Future Directions
  2026 DOI: 10.2139/ssrn.7347641
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• Decoding the Impact of Influencers on Q-Commerce Purchase Decision of Gen Z
  2025 DOI: 10.4018/979-8-3373-1712-0.ch005
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• Decoding the impact of influencers on Q-commerce purchase decision of Gen Z
  Methods and Applications of Quick Commerce Q Commerce 2025 DOI: 10.4018/979-8-3373-1712-0.ch005
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