RG

RAJEEV GUPTA

Sanskaram University, Lingaya's Vidyapeeth, Magadh University, Vinayaka Mission University, LLDIMS, Chaudhary Charan Singh University

ORCID iD 0009-0006-3068-7992
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About

A dedicated academic professional with over 18 years of teaching experience complemented by a decade of industry expertise in marketing, business development, and logistics. I hold a PhD in Sustainable Marketing. Area of interest in research are 'ancient management concepts' and 'green marketing'.
Writing a blogs on Indian culture, spirituality and management by the name Vishwaguru India, (https://www.vishwaguruindia.org/) and others is my passion. I manage a combined community of 20,000 followers on Facebook by pages (https://www.facebook.com/vishwaguruindia1/ and others).

Employment

  • Sanskaram University Associate Professor
    2025 - Present
  • Lingaya's Vidyapeeth Associate Professor
    2022 - 2024
  • LLDIMS Assistant Professor
    2015 - 2022
  • United College of Engineering & Research Assistant Professor
    2015 - 2015
  • Mangalmay Institute of Management & Technology Assistant Professor
    2014 - 2014
  • Institute of Management Education Assistant Professor
    2014 - 2014
  • IIMT College of Engineering, Greater Noida Assistant Professor
    2006 - 2013
  • Transport Corporation of India (India) Assistant Manager
    2006 - 2006
  • DTDC Courier & Cargo Ltd. Assistant Manager
    2004 - 2005

Education

  • Magadh University PhD
    2014 - 2019
  • Vinayaka Mission University MPhil in Management
    2007 - 2008
  • Chaudhary Charan Singh University B.Ed.
    2005 - 2006
  • L. N. Mishra College of Business Management MBA
    1993 - 1995

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

  • The New Social Pact for Green Business
    “Energy, Sustainability, and Climate Change: Exploring Diverse Perspectives in Business Management” Edited by Ajaz Ahmad, Bushra Mjaz Pages 236-240 Noida: ASIAN BUSINESS SCHOOL, ISBN: 978-93-344-3671-6 2025
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  • “हरित व्यवसाय अब एक सामाजिक अनुबंधन”
    “ऊर्जा, स्थिरता और जलवायु परिवर्तन: व्यापार प्रबंधन में विविध दृष्टिकोणों की खोज” Edited by Dr Omkarnath, Dr Arti, Pages 173-180 Noida: ASIAN BUSINESS SCHOOL ISBN 978-93-344-4098-0 2025
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  • A Study of Motivational Variables and Their Impact on Employee Retention
    Bengal, Past and Present, Vol-139, No-2, 2021. ISSN: 0005-8807 2021
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  • Developing Competencies Through MBA Program: The Need of the Graduates and the Companies
    Lingaya’s Lalita Devi Journal of Professional Studies, ISSN: 2230-987X 2016
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  • Segmentation Studies for Green Marketing and Their Limitations
    International Journal of Research in Commerce, IT & Management, 2015
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  • The New Social Contract for Green Business
    International Journal of Research in Computer Application & Management 2015
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  • Embedding Sustainability in the Marketing Management Process – Insight and Strategies
    IIMT Business Review , ISSN: 0975-0916 2012
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  • Green Marketing with Special Reference to Malls
    GLOBUS, Vol. 3, No.1Jul-Dec 2011, ISSN: 0975-721X 2011
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