DB

Dr. Aniruddha Bhowmick

Techno India University, Bengal Institute of Business Studies, ICFAI UNIVERSITY JHARKHAND, SSIM,Hyderabad, Chandannagore Govt. College

ORCID iD 0009-0006-4071-9812
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Employment

  • Techno India University Asst. Professor
    2023 - Present
  • Bengal Institute of Business Studies Adjunct. Professor
    2022 - 2023

Education

  • ICFAI UNIVERSITY JHARKHAND Ph.D
    2015 - 2020
  • SSIM,Hyderabad MBA
    2008 - 2010
  • Chandannagore Govt. College B.SC Honours
    2005 - 2008

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

  • Smart transportation and mobility for congested cities of India
    Smart system and innovative technologies for smart cities by Springer. 2025
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  • Can Personality Traits Have an Impact on Consumer Behaviour Concerning OTC Allopathic Medicines? an Introspective Study
    2024 DOI: 10.2991/978-94-6463-612-3_6
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  • Antecedents to consumer purchasing behavior towards over-the-counter medicine
    2nd International Conference on Changing Business Paradigm, (ICCBP-2022) 2022
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  • Impact of consumers’ attitudes, subjective norms and perceived behavioral control on consumer purchase behaviour towards OTC allopathic medicine.
    Academy of Marketing Studies Journal 2022
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  • Factors Influencing Consumer Preferences for Over– The-Counter (OTC) Allopathic Medicine.
    2021
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  • A study of consumer behaviour towards OTC allopathic medicine using integrated behaviour model
    International Research Journal of Management Science and Technology 2017
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  • Rural India-an untapped gold mine for pharmaceutical industry
    IUJ Journal of Management 2016
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