Dr. Abhishek Kumar
Galgotias University, Indian Institute of Technology Dhanbad, Pondicherry University, Central University of Jharkhand
0009-0006-4576-8883
About
Dr. Abhishek is an Assistant Professor (Grade 1) in the School of Business at Galgotias University, where he has been associated since August 2025. His academic and research interests lie in Marketing Management, with a focus on consumer behaviour toward AI-enabled advertising and technology-driven marketing.
A student-centric educator, he integrates academic rigour with experiential learning, critical thinking, and mentorship. His research spans AI-enabled advertising, digital consumer behaviour, and marketing technology adoption, with publications and presentations in national and international forums. He actively bridges theory and practice through teaching, research, and academic initiatives.
Employment
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Galgotias University Assistant Professor-Grade 12025 - 2026
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Indian Institute of Technology Dhanbad Senior Research Fellow2020 - 2023
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Indian Institute of Technology Dhanbad Junior Research Fellow2018 - 2020
Education
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Pondicherry University Master of Business Administration (Marketing)2015 - 2017
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Central University of Jharkhand Bachelor of Business Administration2012 - 2015
Projects & Funding
Projects & funding information is unavailable.
Publications (5)
- Extracting Key Perceptual Factors Shaping Consumer Attitudes Toward AI-Enabled Advertising: An Exploration Save
- Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play Save
- Determinants of Consumers’ Attitudes Towards AI-Enabled Advertising Over Social Media in Indian Context: Applying and Extending the Technology Acceptance Model Save
- Exploring Gender Differences in Beliefs and Attitudes towards Advertising on Social Networking Sites: An Empirical Evidence Save
- Impact of Intelligent Ads over Consumers’ Perceived Ad-Effectiveness vis-a-vis Brand Recall and Purchase Intent: An exploration Save