Dr. Preeti Ahlawat

Employment

Employment history is unavailable.

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Product Packaging and Promotional Strategy Influencing Buying Behaviour
  2024 DOI: 10.4018/979-8-3693-9351-2.ch011
  +Save
• NFTs in Marketing
  2024 DOI: 10.4018/979-8-3693-1392-3.ch010
  +Save
• Big Data and Customer Retention with Real-Life Examples from Companies
  Augmenting Customer Retention Through Big Data Analytics 2024
  +Save
• Is Virtual Reality Really the Future of Learning?
  Transforming Education with Virtual Reality 2024
  +Save
• NFTs in marketing: Risks, rewards, and ethics
  Adoption of Nfts and Cryptocurrency in Marketing 2024 DOI: 10.4018/979-8-3693-1392-3.ch010
  +Save
• Product packaging and promotional strategy influencing buying behaviour
  Impact of Sensory Marketing on Buying Behavior 2024 DOI: 10.4018/979-8-3693-9351-2.ch011
  +Save