Sarita Nagvanshi

Employment

• New Delhi Institute of Management Assistant Professor
  2024 - Present
• Amity University Research Scholar
  2021 - 2024

Education

• Amity University Ph.D.
  2021 - 2024
• Indira Gandhi National Open University M.com
  2017 - 2019
• University of Delhi B.com
  2014 - 2017

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Gamification and Retention in Mental Health Apps
  2025 DOI: 10.4018/979-8-3693-8886-0.ch011
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• Impact of Gamification on Brand Loyalty
  2025 DOI: 10.4018/979-8-3693-8886-0.ch004
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• Parasocial Interaction and Virtual Influencers
  2025 DOI: 10.4018/979-8-3373-0255-3.ch006
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• A bibliometric analysis of social media advertising research: Mapping prominent trends
  Multidisciplinary Reviews 2024
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• The Role of Social Media in the Adoption of Stock Investment Applications Among Gen Z
  Revolutionizing Customer-Centric Banking Through ICT 2024 DOI: 10.4018/979-8-3693-2061-7.ch010
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• Gen Z Consumers’ Purchase Intention Towards Organic Cosmetic Brands Advertised on Social Media
  Proceedings of the International Conference on Electronic Business (ICEB) 2023
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• SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS' PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS
  Dynamic Relationships Management Journal 2023 DOI: 10.17708/DRMJ.2023.V12N02A06
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• Social Media Advertising in The Recent Years: A Bibliometric Analysis and Thematic Overview
  Proceedings of the International Conference on Electronic Business (ICEB) 2023
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• “UNDERSTANDING THE INFLUENCE OF SOCIAL MEDIA ADVERTISING BY ORGANIC COSMETIC BRANDS ON CUSTOMERS' PURCHASE INTENTION”
  NATIONAL MULTIDISCIPLINARY CONFERENCE ON INNOVATIONS, RESEARCH & CHALLENGES IN GLOBAL BUSINESS, FINANCE, ECONOMICS, SOCIAL SCIENCES AND APPLIED SCIENCES (NCICG- 2022) 2022
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• Social media influencer endorsements towards customers’ purchase intention: A case of organic cosmetic sector
  ICESBD'22 International Conference on Entrepreneurship and Sustainable Business Development 2022
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