John Mathew

Employment

• St Paul's College Assistant Professor
  2015 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry
  Journal of Digital Marketing and Communication 2025 DOI: https://doi.org/10.53623/jdmc.v5i2.834
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• Digital Persuasion or Digital Exploitation? Understanding the impacts of FOMO Marketing on Gen Z Consumer Behaviour
  RESEARCH REVIEW International Journal of Multidisciplinary 2025 DOI: 10.31305/rrijm.2025.v10.n10.010
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• Exploring Service Quality and Sustainable Commuter Intentions in Kochi Water Metro
  Revista Review Index Journal of Multidisciplinary 2025 DOI: 10.31305/rrijm2025.v05.n03.006
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• From Confidence to Action: How Financial Self-Efficacy and Risk Tolerance Influence Investment Behaviour
  International Journal of Indian Psychology 2025 DOI: 10.25215/1303.178
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