0009-0008-1583-1399 About
Kanishk Koushik is currently a full-time Ph.D. Research Scholar at IGNOU, New Delhi. He holds a B.Com (Hons) from the University of Delhi and an M.Com from IGNOU. He is UGC-JRF qualified in Commerce and has also obtained certification in Financial Planning from the Financial Planning Standards Board.
He has published eight research papers in Scopus, ABDC, Web of Science (WoS) indexed and other peer reviewed journals. He has also presented his research at four international conferences, including two conferences organized by the Indian Institutes of Management (IIMs). In addition, he serves as a reviewer for reputed SAGE and Springer journals, contributing to the academic peer-review process.
His research interests include Cause-Related Marketing, Corporate Social Responsibility, Consumer Behaviour, Spirituality and Purchase Intention, Country of Origin, and Brand Activism.
Employment
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Indira Gandhi National Open University Senior Research Scholar2022 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (8)
- Unpacking brand evangelism in cause-related marketing: a dual approach using PLS-SEM and fsQCA Save
- The Moderated Mediating Role of Price Sensitivity and Brand Attitude in Cause-related Marketing: Insights from IPMA Analysis Save
- Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing Save
- Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects Save
- Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework Save
- The state of country-of-origin research: A bibliometric review of trends and future Save
- Unpacking Cause-Related Marketing: An In-Depth Literature Analysis and Call for Future Research Save
- Exploring the Dynamics of Cause-Related Marketing: Insights from Literature Save