HS
Harmeen Soch
I. K. Gujral Punjab Technical University, Guru Nanak Dev University, Khalsa College, DAV college, Indian Institute of Management Ahmedabad
0009-0008-4724-7314
Employment
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I. K. Gujral Punjab Technical University Professor2017 - Present
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I. K. Gujral Punjab Technical University Associate Professor2011 - 2017
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Guru Nanak Dev University Assistant Professor2001 - 2011
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DAV college Lecturer2000 - 2001
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DAV college Lecturer1999 - 2000
Education
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Guru Nanak Dev University MBA (Marketing)1996 - 1998
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Khalsa College BCA1993 - 1996
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Guru Nanak Dev University Ph. D. (Marketing)? - 2005
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Indian Institute of Management Ahmedabad FDPM? - 2002
Projects & Funding
Projects & funding information is unavailable.
Publications (18)
- Demystifying the Role of Personality Traits on Brand Switching in the E-commerce Sector: Mediating Role of Negative (Brand Hate) and Positive (Brand Forgiveness) Emotions Using SOR Theory Save
- Navigating the Metaverse Save
- Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love Save
- Far More Than Just Flying! Role of Airline Brand Experience in Shaping Brand Satisfaction and Brand Loyalty Save
- Interaction between brand trust and customer brand engagement as a determinant of brand equity Save
- Mobile shopping adoption by Indian consumers: an examination of extended technology acceptance model Save
- Impact of Brand Commitment on Brand Equity: A Conceptual Framework Save
- Brand Satisfaction and Brand Equity: An Interplay between various Dimensions of Customer Brand Engagement Save
- Mobile Shopping: An Analysis of Extended Technology Acceptance Model of Indian Consumers Save
- Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image Save