Aayushi Sharma

Employment

• Fore School of Management

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Seamless experience and experiential value: driving flow in omnichannel retailing
  International Journal of Retail & Distribution Management 2026 DOI: 10.1108/IJRDM-07-2025-0541
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• Customer Engagement in Online Retailing: A Systematic Literature Review and Future Research Directions
  International Journal of Consumer Studies 2026 DOI: 10.1111/ijcs.70154
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• Experiential Consumption: A Systematic Literature Review and Future Research Directions
  Review of Management Literature 2026 DOI: 10.1108/S2754-586520260000005012
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• Understanding Customer Confusion in the Marketplace – A Systematic Literature Review
  Indian Journal of Marketing 2024 DOI: 10.17010/ijom/2024/v54/i12/174656
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• I am confused: Coping with customer confusion in metaverse shopping
  Immersive Technology and Experiences Implications for Business and Society 2023 DOI: 10.1007/978-981-99-8834-1_13
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