0009-0008-9393-7324 About
Dr. Pravin Kumar is an experienced academic with over a decade of teaching Marketing Management and related subjects at reputed institutions across India. He currently serves as Assistant Professor at Brainware University, Kolkata, and has previously taught at different Management Institutions.
He holds a Ph.D. in Management from T.M. Bhagalpur University, focusing on visual merchandising on consumer behavior in branded apparel. He also holds an MBA in Marketing and an M.A. in English, reflecting his interdisciplinary background.
Dr. Kumar has published widely in Scopus, UGC-CARE, and peer-reviewed journals on topics including consumer behavior, brand personality, and AI in sales. He has presented at numerous national and international seminars and FDPs on subjects like cross-cultural marketing and leadership.
His industry experience in the automobile and pharmaceutical sectors adds practical value to his teaching. Known for his engaging teaching style and commitment to Universal Design for Learning.
Employment
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BRAINWARE UNIVERSITY
Education
Education history is unavailable.
Projects & Funding
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Publications (39)
- Redefining Customer Experience Journeys With Quantum AI Save
- Preserving the Past, Delivering the Future Save
- Redefining Customer Experience Journeys With Quantum AI Save
- From Dust to Data: Leveraging AI and Multimedia for Decarbonizing India’s Mining Sector Save
- Digital Payments Shaping Consumer Spending and Decision Making Save
- Decentralized Truth: Blockchain’s Role in Promoting Transparency and Trust in Digital Marketing Save
- Data-Driven Waste Management in Smart Cities: Predicting, Preventing, and Processing Save
- Cultural Narratives and Market Dynamics: Identity, Storytelling, and Consumer Behaviour in the 21st Century Save
- Beyond Omnichannel: Crafting Seamless Journeys in the Age of Metachannel Marketing Save
- Digital Payments Shaping Consumer Spending and Decision Making Save