Sheryl Velushka Immaculate De Araujo
Goa Institute of Management, Market Research Future, Manipal Academy of Higher Education, Savitribai Phule Pune University
0009-0008-9662-0373
About
Sheryl De Araujo is a research scholar in the Department of Humanities and Management at the Manipal Institute of Technology, Manipal. Her research focuses on consumer behaviour, market dynamics, and customer engagement, along with a strong academic foundation. Her work bridges academic rigor with practical applications, aiming to contribute to the evolving landscape of consumer-brand interactions. Sheryl aims to bridge academic insights with real-world implications to drive meaningful change in her fields of study. Passionate and optimistic, Sheryl combines her expertise with a commitment to impactful research and innovation in management sciences.
Employment
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Goa Institute of Management Teaching Associate2021 - 2022
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Market Research Future Research Associate2018 - 2021
Education
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Manipal Academy of Higher Education Doctor of Philosophy, Management2022 - 2025
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Savitribai Phule Pune University Master of Business Administration2016 - 2018
Projects & Funding
Projects & funding information is unavailable.
Publications (4)
- The influence of sports influencer attributes and content quality on consumer purchase intentions Save
- Investigating the Mediating Role of Environmental Attitudes in Shaping Pro-Environmental Behavior Save
- Influencer credibility and consumer behavior: the mediating role of self-brand congruity and moderating role of involvement Save
- Consumer mimicry of sports influencers on social media: a study on how influencers’ traits influence consumer buying behaviors Save