Dr. Ravi Rajai
Department of Business Intelligence, B K School of Management & Professional Studies
0009-0009-1336-1538
About
Dr. Ravi Rajai did his PhD in Marketing Management. His Core areas of Interest are Branding Management, Consumer Behaviour and Communication. He is currently serving as Asst. Prof. in Department of Business Intelligence, B K School of Professional & Management Studies and has a total Experience of 12 years in Academics along with Working at International Corporate Level. He has published 3 books which are translated in various international languages. He has presented his research work at various National and International Conferences and has published various Articles and Research Papers in ABDC, Scopus listed Journals. He has served as the member of advisory committee in various national level Conference. He has been awarded Best Paper Presentation Award in ICEIM Conference organized by PDPU in 2020, awarded Best Second Paper Award in ICEIM Conference organized by PDEU in 2022 and best presenter and best paper Award in ICEIM Conference organized by PDEU in 2024. He served as resource person and the member of Jury panel on various occasion
Employment
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Department of Business Intelligence, B K School of Management & Professional Studies Asst. Professor2024 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (10)
- From social capital to digital trust: examining cryptocurrency investment decisions through SEM – ANN approach Save
- Immersive Promotion Strategies for Purchase Intentions: Leveraging Operational AI and AR/VR for Enhanced Consumer Response in Paint Retail Save
- Rethinking student burnout in higher education: an integrated self-determination, diathesis–stress, and self-concept framework using multi stage SEM–ANN and IPMA approach Save
- Revisiting tomorrow: Gen Z’s innovation-driven destination loyalty through diffusion of innovation and information processing theories Save
- AI-driven classrooms: building creative pedagogies through digital literacy and infrastructure empowerment an AI-TPACK approach Save
- From exclusion to exodus: Understanding employee turnover in India’s tourism sector by integrating Resource Conservation Theory Save
- ‘The digital teaching revolution: bridging the gap with tech self-efficacy and citizenship’ empowering teachers through innovative digital resources Save
- Explore the role of trust models in the B2B market for dehydrated food powder buying intention Save
- Investigating the role of subliminal advertising on the buying behavior of young Indian consumers Save
- Measuring the impact of brand management and WOM: A behavioral intention with social media marketing Save