Priya rani

Employment

• Maharshi Dayanand University Research Scholar

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Investigating the Impact of Social Media Influencers’ Credibility on Vegan Food Purchase Intentions: An SOR Perspective
  Paradigm: A Management Research Journal 2025 DOI: 10.1177/09718907251379056
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• How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach
  NMIMS Management Review 2025 DOI: 10.1177/09711023251352318
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• Predicting Behavioural Intention Towards Electric Vehicle Adoption in India: A Unified TAM-SOBC Framework
  NMIMS Management Review 2024 DOI: 10.1177/09711023241308416
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