Udaya Sankar Patro

About

Udaya Sankar Patro is a distinguished research scholar at the National Institute of Technology, Tiruchirappalli, specializing in Sustainable Tourism and Marketing. He holds a Bachelor’s degree in Chemistry (Honors) from Berhampur University and an MBA in Marketing and Human Resource Management from GIET University, Gunupur. His doctoral research focuses on the intersection of marketing innovation, community empowerment, and sustainability, exploring how digital transformation can advance responsible and inclusive tourism development. He has secured three patents at national and international levels and authored twenty four research papers, book chapters, and journal articles, reflecting his commitment to advancing knowledge in sustainable tourism and marketing. His work bridges theory and practice, emphasizing the role of marketing in achieving community resilience and sustainable growth in the tourism sector.

Employment

• National Institute of Technology Tiruchirappalli Research Scholar (Marketing)
  2024 - Present

Education

• GIET University MBA (MARKETING AND HR)
  2021 - 2023
• Berhampur University B.Sc in Chemistry Honours
  2018 - 2021

Projects & Funding

Projects & funding information is unavailable.

Publications (23)

• Integrating Sustainable Practices in Indian Manufacturing Small Medium Enterprises: A BASLR Approach
  Electronic Green Journal 2025 DOI: 10.5070/G3.40099
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• Education on Sustainable Competitive Administration
  2024 DOI: 10.4018/979-8-3693-8562-3.ch001
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• Societal sustainability: The innovative practices of the 21st century
  Sustainable Disposal Methods of Food Wastes in Hospitality Operations 2024 DOI: 10.4018/979-8-3693-2181-2.ch013
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• Blockchain in Human resource management: A bibliographic investigation and thorough evaluation
  Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments 2024 DOI: 10.4018/9798369318782.ch005
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• Blockchain in Human Resource Management
  Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments 2024 DOI: 10.4018/979-8-3693-1878-2.ch005
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• Societal Sustainability
  2024 DOI: 10.4018/979-8-3693-2181-2.ch013
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• Utilisation of Farming Technology for The Countryside and Farming Growth in Society 5.0
  2024
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• An Extensive Examination of Natural Resource Optimization and Sustainability in Society 5.0
  Agricultural & Environmental Information Systems in Society 5.0 2024
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• Issues and Difficulties Encountered by Unorganized Sectors: An Indian Perspective
  Economic Affairs 2024 DOI: 10.46852/0424-2513.2.2024.29
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• Sustainable Development of Industry 5.0 and Its Application of Metaverse Practices
  2024 DOI: 10.4018/979-8-3693-5868-9.ch008
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