Abhishek Kumar Jha

Employment

• SP Jain Institute of Management & Research Assistant Professor
  2025 - Present
• Deakin University Lecturer
  2024 - 2025

Education

• Indian Institute of Management Indore Fellowship in Management
  2020 - 2025
• PES University - Electronic City Campus Bachelors of Engineering
  2016 - 2020

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• The Shifting Sands of Context
  2026 DOI: 10.4018/979-8-3373-7021-7.ch011
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• Stop sabotaging your Influencers: How language formality undermines engagement in sponsored content
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2025.104480
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• Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-10-2023-0555
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• Influencer recommendation system: choosing the right influencer using a network analysis approach
  Marketing Intelligence & Planning 2023 DOI: 10.1108/MIP-04-2023-0149
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• ‘DON’T FOOL ME, AS IT IS YOUR LOSS’ - IMPACT OF DECEPTION ON INFORMATION PRIVACY
  Journal of Organizational Computing and Electronic Commerce 2023 DOI: 10.1080/10919392.2023.2253086
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