Subin Sudhir

Employment

• Indian Institute of Management Indore Associate Professor
  2017 - Present

Education

• Indian Institute of Management Kozhikode Ph.D

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Exploring an incongruence frame for online reviews
  Praveen Sugathan, Subin Sudhir, Rahul Ramachandran
  Journal of Consumer Behaviour 2024 DOI: 10.1002/cb.2384
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• Exploring the relationship between emotionality and product star ratings in online reviews
  Rahul Ramachandran, Subin Sudhir, Anandakuttan B. Unnithan
  IIMB Management Review 2021 DOI: 10.1016/j.iimb.2021.12.002
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• Role of affect in marketplace rumor propagation
  Subin Sudhir, Anandakuttan B. Unnithan
  Marketing Intelligence & Planning 2019 DOI: 10.1108/mip-07-2018-0254
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• Marketplace rumor sharing among young consumers: the role of anxiety and arousal
  Subin Sudhir, Anandakuttan B. Unnithan
  Young Consumers 2019 DOI: 10.1108/yc-05-2018-00809
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• Rumors in organizational communication: a nightmare for HR managers
  Subin Sudhir
  Human Resource Management International Digest 2018 DOI: 10.1108/hrmid-04-2018-0086
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• The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy.
  E-Journal of Business Education and Scholarship of Teaching 2018
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• Measuring Consumer Motivations to Share Rumors
  Subin Sudhir, Anandakuttan B. Unnithan
  International Journal of Online Marketing 2014 DOI: 10.4018/ijom.2014070104
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