MP
Marcelo G. Perin
Fundação Getulio Vargas’s Sao Paulo School of Business Administration (FGV EAESP), Pontifícia Universidade Católica do Rio Grande do Sul, Universidade Federal do Rio Grande do Sul
Research areas: Business, Management and Accounting · Marketing · Innovation and Knowledge Management · Customer Service Quality and Loyalty · Consumer Behavior and Marketing Influence
0000-0001-9008-6802
Employment
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Fundação Getulio Vargas’s Sao Paulo School of Business Administration (FGV EAESP) Professor2019 - Present
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Pontifícia Universidade Católica do Rio Grande do Sul Professor Titular2000 - 2019
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Universidade do Vale do Rio dos Sinos Professor Titular1991 - 2003
Education
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Universidade Federal do Rio Grande do Sul Doutorado em Administação1997 - 2002
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Universidade Federal do Rio Grande do Sul Especialização em Marketing1994 - 1995
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Universidade Federal do Rio Grande do Sul Mestrado em Ciência da Computação1989 - 1992
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Fundação Armando Álvares Penteado Bacharelado em Administração de Empresas1986 - 1988
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Universidade Federal de Santa Catarina Bacharelado em Ciências da Computação1982 - 1985
Projects & Funding
Projects & funding information is unavailable.
Publications (62)
- Human-GenAI Collaboration in Creative Ideation: A Study with Advertising Professionals Save
- How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility Save
- Walk your path, speak the truth: the balance between sustainability commitment and communication Save
- Antecedents of Organizational Sustainability Orientation: A Meta‐Analysis Save
- Unravelling Voluntary Student Participation: Empowerment and Engagement as Driving Forces Save
- Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research Save
- Green “Under-Communication:” A Systematic Literature Review on Greenhushing Save
- A PROTEÇÃO AUTORAL NAS EXPRESSÕES CULTURAIS TRADICIONAIS Save
- Understanding reaction to corporate activism: The moderating role of polarization Save
- When life throws curveballs: Unpacking consumers’ compensatory strategies Save
- Organizational Sustainability Orientation: A Review Save
- Customer loyalty in the banking sector: a meta-analytic study Save
- Understanding ethical products: Definitions and attributes to consider throughout the product lifecycle Save
- Factors that affect developers’ decision to participate in a Mobile Software Ecosystem Save
- Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects Save
- The role of product scarcity on display incompleteness Save
- A meta‐analysis on the effects of product scarcity Save
- The bright side of disorganization: When surprise generates low-price signals Save
- Retail crowding: meta-analysis of contextual and cultural moderators Save
- Gendered Experiences of Software Engineers During the COVID-19 Crisis Save