KN
kiran nair
Abu Dhabi University, Abu Dhabi School of Management, Manonmaniam Sundaranar University, American University in the Emirates
Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · Artificial Intelligence Applications · Consumer Behavior and Marketing Influence
0000-0001-9046-1713
Employment
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Abu Dhabi University Associate Professor of Marketing2023 - Present
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Abu Dhabi School of Management Associate Professor of Marketing2017 - 2022
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American University in the Emirates Assistant Professor2016 - 2017
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Swiss Business School Adjunct Faculty2016 - 2017
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University of Wollongong - Dubai Adjunct Faculty2016 - 2017
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Institute of Management and Technology Dubai Adjunct Faculty2015 - 2017
Education
- 1997 - 1999
Projects & Funding
Projects & funding information is unavailable.
Publications (46)
- Micro-celebrities’ interactive impact on brand attitude and purchase intentions Save
- Bank performance and financial stability during the COVID-19 pandemic: lessons from the MENA region Save
- Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions Save
- Fundamentals of Image Analysis and Machine Vision Save
- Unpacking service failures in artificial intelligence: future research directions Save
- Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda Save
- Time for sustainable marketing to build a green conscience in consumers: Evidence from a hybrid review Save
- Corporate governance and cultural diversity in Lebanese banks Save
- Digital Entrepreneurial Marketing Strategy: An Empirical Analysis Using Resource Based Theory Save
- Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level Save
- Impact of Blockchain on Financial Technology Innovation in the Banking, Financial Services and Insurance (BFSI) Sector Save
- Overcoming barriers in automotive SMEs to attain international competitiveness: an ISM approach modelling Save
- The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022 Save
- A Model based on Embedded Artificial Intelligence for Retail Industry Save
- AI-based Fuzzy Clustering System for Improving Customer Relationship Management Save
- Enhanced Recurrent Neural Network for Reducing Carbon Foot Printing in Industry Save
- Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumers Save
- MCS package and entrepreneurial competency influence on business performance: the moderating role of business strategy Save
- Application of AI technology in modern digital marketing environment Save
- A CONCEPTUAL MODEL FOR PROMOTION ON DIGITAL PLATFORMS Save