Gunjan Dandotiya

About

Gunjan Dandotiya is involved in various research projects at IIM Ahmedabad, IIM Bangalore, IMT Ghaziabad, and IIT Delhi. His main research interests are Brand Management, Advertising, Digital and Mobile Marketing, and Consumer Behaviour in the luxury context. His research works have been accepted for publication in peer-reviewed journals.

Employment

• Indian Institute of Technology Delhi Project Scientist
  2022 - 2023
• Indian Institute of Management Bangalore Management Consultant
  2022 - 2022
• Indian Institute of Management Ahmedabad Research Scholar
  2015 - 2017

Education

• Institute of Management Technology Fellow Program in Management (PhD)
  2022 - 2026
• Toulouse Business School Masters
  2013 - 2015
• Birla Institute of Technology, Mesra Bachelor of Engineering
  2007 - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Investigating the impact of conspicuous value on luxury rental purchase intention
  Journal of Product & Brand Management 2025 DOI: 10.1108/jpbm-04-2023-4463
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• Impact of Business Power on Society and Government: CSR Initiatives of Tata Steel During the COVID-19 Pandemic
  2025 DOI: 10.4135/9781071985151
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• Impact of Society on Business: Supertech Twin Tower Demolition
  2025 DOI: 10.4135/9781071960561
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• Examining how consumers can love brands through internal storytelling
  Journal of Consumer Marketing 2024 DOI: 10.1108/jcm-03-2024-6712
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• Comprehending roles of virtual service assistant’s warmth and competence for service co-creation versus service recovery
  Journal of Services Marketing 2024 DOI: 10.1108/jsm-01-2024-0020
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• Benchmarking for organisational competitiveness: a resource-based view perspective
  Gunjan Malhotra, Gunjan Dandotiya, Shipra Shaiwalini +2 more
  Benchmarking: An International Journal 2024 DOI: 10.1108/bij-09-2023-0668
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• Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand
  Gunjan Malhotra, Gunjan Dandotiya
  International Journal of Retail and Distribution Management 2023 DOI: 10.1108/IJRDM-04-2023-0273
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• Q-Connect: Reaching Rural Customers with Assam Mobile Theatre
  Vikalpa: The Journal for Decision Makers 2017 DOI: 10.1177/0256090916686682
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• Q-Connect: Reaching Rural Customers with Assam Mobile Theatre
  Indian Institute of Management Ahmedabad 2016 DOI: 10.1108/case.iima.2020.000103
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