Ashwitha Shetty

About

Ashwitha is an accomplished academician and researcher with a strong background in commerce and management. She holds a Master of Commerce (M.Com) degree from Mangalore University and a Master of Business Administration (MBA) from Annamalai University. Currently, she is pursuing her Ph.D. from Bharathidasan University, focusing on contemporary issues in business and finance.

With a passion for research and knowledge dissemination, Ashwitha has published 27 research papers in various national and international journals. Her research interests span across areas such as financial inclusion, sustainability, artificial intelligence in finance, and corporate governance. Her scholarly work reflects a blend of theoretical insights and practical relevance, contributing meaningfully to academia and industry alike.

Ashwitha continues to engage in academic collaborations, conferences, and capacity-building workshops, aiming to bridge the gap between academic research and real-world application.

Employment

• Kristu Jayanti College Assistant Professor
  2017 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (31)

• From Personalization to Persuasion
  2026 DOI: 10.4018/979-8-3373-6731-6.ch012
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• Building a Resilient Workforce: The Impact of Life Skills Education on Future-Ready Youth in Bangalore
  2026 DOI: 10.1007/978-3-032-04378-8_92
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• From Personalization to Persuasion: Unpacking the Capabilities and Challenges of Generative AI in Marketing
  AI Driven Decision Making for Diversity Equity and Inclusion in Marketing 2026 DOI: 10.4018/979-8-3373-6731-6.ch012
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• Navigating Barriers to EV Adoption: A Study on Consumer Perception, Policy Challenges, and the Impact of Robotic Automation
  Priyanka Ghosh, Ashwitha Shetty, Gurudath Shenoy

  +3 more

  • K Lakshman
  • R. D. Sathiya
  • Revanayya Kantayya
  2025 DOI: 10.1109/DISCOVER66922.2025.11258918
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• Gender Disparities in Moonlighting: An Analysis of Motivations and Outcomes
  Lecture Notes in Electrical Engineering 2025 DOI: 10.1007/978-981-96-4391-2_13
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• Consumer Attitudes toward Greenwashing
  2025 DOI: 10.1201/9781003626527-12
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• Assessing the Impact of AI on Rural Saving and Investment Patterns: Case Study on Rotating Savings & Credit Associations in India
  2025 International Conference on Knowledge Engineering and Communication Systems (ICKECS) 2025 DOI: 10.1109/ickecs65700.2025.11035388
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• Evaluating the Impact of Financial Inclusion on the Effectiveness of the Pradhan Mantri Fasal Bima Yojana
  Studies in Systems, Decision and Control 2025 DOI: 10.1007/978-3-031-86708-8_47
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• Forecasting of Bitcoin by Using ARIMA
  2025 DOI: 10.1007/978-3-031-86712-5_18
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• A Study on Moonlighting Practices Among the Employees Working in IT Sector with Reference to Bangalore City
  Studies in Systems, Decision and Control 2024 DOI: 10.1007/978-3-031-50939-1_87
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• Customer Preference Towards E-banking Services Offered by State Bank of India
  Studies in Systems Decision and Control 2024 DOI: 10.1007/978-3-031-35828-9_90
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• Electric Vehicles for the Future Road Transportation, A Green Initiative in India - An Overview
  Sustainable Development Goals 2023
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• Micro Finance Contribution on Expansion and Growth of Micro Enterprises in India
  Open Science Framework 2022 DOI: 10.17605/OSF.IO/RA48Y
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• Micro Finance Contribution on Expansion and Growth of Micro Enterprises in India
  Impact of COVID-19 on Economy, Business, Education and Social Life 2022
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• Awareness and Satisfaction of Customers towards Banking Investment Products with Special Reference to Bangalore City
  Awareness and Satisfaction of Customers towards Banking Investment Products with Special Reference to Bangalore City 2022
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• An overview of the Electronic Banking services provided by India's Commercial banks
  Re- Investing Business Through Digitalization and innovation 2022
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• Awareness Level of Customer towards Banking Services with reference to Mangalore City
  Vidhyabharathi International Interdisciplinary Research Journal 2021
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• Customer perception of Integrated Promotional Strategies on the Bancaassurance Products
  Risk and Investment Management 2020 DOI: DOI 10.17605/OSF.IO/5JSEB
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• FINANCIAL INCLUSION AND ECONOMIC GROWTH – A STUDY ON MIGRANT LABOURERS IN MANGALORE
  Seshadripuram Journal of Social Sciences (SJSS) 2020
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• Perception of Brower and bank employees towards the repayment of Loan
  Our Heritage 2020
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