Abdullah Malik

About

Dr. Abdullah Malik is an Associate Professor and Head–Research at JAIN Online, JAIN (Deemed-to-be University), Bengaluru. He holds a PhD from Pondicherry University and has 12 years of teaching and research experience. His areas of expertise include Financial Accounting, Management, Marketing Analytics, Business Research Methods, and Multivariate Data Analysis. His research interests span digital transformation, artificial intelligence, consumer behaviour, financial decision-making, and higher education. He has published research articles, book chapters, and conference papers with reputed international publishers and journals, including Springer, SAGE, Emerald, and Inderscience. He is actively engaged in academic research, doctoral supervision, peer review, and research-related institutional activities, with six doctoral scholars currently working under his supervision.

Employment

• JAIN Online | JAIN(Deemed to be University) Head-Research (JAIN Online)
  2024 - Present
• Jain University Associate Professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• The Future of Mindful Finance
  2026 DOI: 10.4018/979-8-3373-8064-3.ch002
  +Save
• Future of AI in Education
  2026 DOI: 10.4018/979-8-2600-1840-8.ch011
  +Save
• Social Media Marketing Strategies for Hotels and Resorts
  2026 DOI: 10.4018/979-8-3373-6741-5.ch008
  +Save
• Emerging Dominance of AI-Generated Influencers in Product Marketing: Evidence from Indian Market
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-981-95-0629-3_20
  +Save
• Empowering Business Mathematics Learners: Leveraging Generative AI for Academic Excellence
  2026 DOI: 10.1007/978-981-95-0629-3_21
  +Save
• The Metaverse Era: Reinventing Customer Engagement and Digital Marketing
  2025 DOI: 10.2174/97988988103681250101
  +Save
• Chatting Heavily with ChatGPT: Investigating Usefulness, Privacy, Integrity, Ease, and Intention as Drivers of Technology Acceptance Among Business Communication Students
  Business and Professional Communication Quarterly 2025 DOI: 10.1177/23294906251319016
  +Save
• Assessment of key drivers for selecting sustainable health insurance schemes: Using the BWM approach
  Data Alchemy in Insurance Revolutionizing the Insurance Industry Through Big Data Analytics 2025 DOI: 10.2174/9789815313833125010008
  +Save
• Deepfake Advancement: Navigating Technological Evolution, Ethical Dilemmas, and Regulatory Challenges
  Information Systems Engineering and Management 2025 DOI: 10.1007/978-3-031-90742-5_12
  +Save
• Incorporating face-to-face and online learning features to propose blended learning framework for Post-COVID classrooms in India
  Asian Association of Open Universities Journal 2024 DOI: 10.1108/AAOUJ-08-2023-0097
  +Save