Damini Goyal Gupta

Employment

• Flame University
  2024 - Present

Education

• MICA FPM
  2020 - 2024
• Institute of Management Technology PGDM-Marketing
  2015 - 2017

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Personalization payoff: understanding receptivity to tailored/personalized digital advertising
  Sanjeev Tripathi, Varsha Jain, Jatin Pandey +2 more
  International Journal of Advertising 2025 DOI: 10.1080/02650487.2025.2550817
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• Construction, Validation, and Generalization of Digital Consumption Value Scale
  Sanjeev Tripathi, Varsha Jain, Jatin Pandey +2 more
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.70042
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• Political branding of parties and leaders: A bibliometric clustered analysis of two decades
  Varsha Jain, Damini Goyal Gupta, Himani Sharma
  International Journal of Market Research 2025 DOI: 10.1177/14707853251321567
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• AI advertising: An overview and guidelines
  John B. Ford, Varsha Jain, Ketan Wadhwani

  +1 more

  • Damini Goyal Gupta
  Journal of Business Research 2023 DOI: 10.1016/j.jbusres.2023.114124
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• Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda: An Abstract
  Damini Goyal Gupta, Varsha Jain, Hyunju Shin
  Developments in Marketing Science Proceedings of the Academy of Marketing Science 2023 DOI: 10.1007/978-3-031-24687-6_97
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• Luxury experience and consumer behavior: a literature review
  Damini Goyal Gupta, Hyunju Shin, Varsha Jain
  Marketing Intelligence and Planning 2023 DOI: 10.1108/MIP-12-2021-0438
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• Use of Artificial Intelligence with Ethics and Privacy for Personalized Customer Services
  Damini Goyal Gupta, Varsha Jain
  Artificial Intelligence in Customer Service the Next Frontier to Personalized Engagement 2023 DOI: 10.1007/978-3-031-33898-4_10
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• Influence of mobile technology adoption and usage on lives of the poor in emerging markets
  Damini Goyal Gupta, Varsha Jain
  2022 DOI: 10.4324/9781003311560-7
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• Influence of Technology on Student’s Integrated Learning for Effective Well-Being in Developing Countries
  Damini Goyal Gupta, Varsha Jain
  Re Imagining Educational Futures in Developing Countries Lessons from Global Health Crises 2022 DOI: 10.1007/978-3-030-88234-1_6
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• Influence of Technology on Student’s Integrated Learning for Effective Well-Being in Developing Countries
  Damini Goyal Gupta, Varsha Jain
  Re-imagining Educational Futures in Developing Countries 2022 DOI: 10.1007/978-3-030-88234-1_6
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• Two Decades of Political Advertising (2001-2021) - a Bibliometric Clustered Analysis
  John B. Ford, Varsha Jain, Ashutosh Dutt

  +1 more

  • Damini Goyal Gupta
  Ssrn 2022 DOI: 10.2139/ssrn.4116302
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• Book Review: Consumer Behavior: A Digital Native
  Damini Goyal Gupta
  Journal of Macromarketing 2020 DOI: 10.1177/0276146720984204
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