SG
Suraksha Gupta
University of the Arts London, Newcastle University, Brunel Universtiy
Research areas: Business, Management and Accounting · Marketing · Consumer Behavior in Brand Consumption and Identification · Marketing and Advertising Strategies · Environmental Sustainability in Business
Employment
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University of the Arts London Professor2024 - Present
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Newcastle University Professor2017 - 2024
Education
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Brunel Universtiy PhD2006 - 2008
Projects & Funding
Projects & funding information is unavailable.
Publications (6)
- From detection to resolution: using machine learning to identify food safety risks and solutions in online consumer reviews Save
- The Role of Pro‐environmental Self‐Identity and Green Stigma in Environmentally Friendly Consumption Behavior: A Moderated Mediation Model Save
- Theorizing Synchronization of Organizational Resources in Dynamic Environments Save
- Reshoring: A Road to Industry 4.0 Transformation Save
- Corporate Responses to the Coronavirus Crisis and their Impact on Electronic‐Word‐of‐Mouth and Trust Recovery: Evidence from Social Media Save
- Film or Film Brand? UK Consumers’ Engagement with Films as Brands Save