Parthesh Shanbhag

Employment

• T A Pai Management Institute Assistant Professor
  2024 - Present
• Manipal Academy of Higher Education Assistant Professor
  2015 - 2024

Education

• Manipal Academy of Higher Education P.hD.
  2019 - 2024

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale
  Parthesh R. Shanbhag, Yogesh Pai P, Murugan Pattusamy

  +2 more

  • Gururaj Kidiyoor
  • Nandan K.P. Prabhu
  Journal of Consumer Marketing 2024 DOI: 10.1108/jcm-11-2022-5705
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• Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns
  Parthesh R. Shanbhag, Yogesh P. Pai, Gururaj Kidiyoor

  +1 more

  • Nandan K.P. Prabhu
  Cogent Business & Management 2023 DOI: 10.1080/23311975.2023.2229528
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• Purchase Intentions of Cause-related Products: Do Hedonic and Materialistic Values Synchronize with Collectivism and Individualism
  Gururaj Kidiyoor, Yogesh P. Pai, Parthesh R. Shanbhag

  +1 more

  • Nandan K.P. Prabhu
  International Journal of Business Innovation and Research 2023 DOI: 10.1504/ijbir.2023.10055986
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• Implementation of asset management software (AMS) in an organisation. a case study
  Quality - Access to Success 2020
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