Viral Tolia

About

Dr. Viral Tolia, PhD in Marketing, is working as an Assistant Professor in Marketing at FMS,
Marwadi University, Rajkot, India. He has authored multiple publications in international
Author Biography journals and book chapters. With over a decade of teaching experience, he
brings a wealth of knowledge and expertise to the academic realm. His tenure as an educator
has allowed him to cultivate a dynamic and engaging teaching style, fostering an environment
that encourages critical thinking and active participation. Committed to nurturing the
intellectual growth of students, he has developed a comprehensive understanding of
pedagogical approaches that cater to diverse learning styles.

Employment

• marwadi university assitant professor
  2013 - Present

Education

• MIT School of Business PGDM
  2009 - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Exploring the Impact of Instagram and Virtual Influencers on Brand Love
  Journal of Creative Communications 2026 DOI: 10.1177/09732586261444182
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• Understanding waste segregation behavior in urban India: a qualitative study
  Journal of Social Marketing 2025 DOI: 10.1108/jsocm-11-2024-0274
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• Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency
  NMIMS Management Review 2025 DOI: 10.1177/09711023251336883
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• Microsign: purpose-driven branding
  Emerald Emerging Markets Case Studies 2025 DOI: 10.1108/EEMCS-08-2024-0356
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• Reducing Maternal Mortality in Uganda
  2023 DOI: 10.1007/978-3-030-14449-4_173-1
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• Self-Developing District Model for Eradicating Poverty
  The Palgrave Encyclopedia of Social Marketing 2022 DOI: 10.1007/978-3-030-14449-4_213-1
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• Change4life Campaign, UK
  2022 DOI: 10.1007/978-3-030-14449-4_167-1
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• Fighting Radicalization in Mauritania
  2022 DOI: 10.1007/978-3-030-14449-4_207-1
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• Understanding Factors to COVID-19 Vaccine Adoption in Gujarat, India
  International Journal of Environmental Research and Public Health 2022 DOI: 10.3390/ijerph19052707
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