Dr. Mudit Gera

About

Mudit Gera is an FPM Scholar (Marketing) at the International Management Institute (IMI), New Delhi, and is UGC-NET (Management) Qualified and holds a B.Tech and an MBA degree.

He plays an active role as an Instructor of Digital Marketing in various B-schools and Corporates. He has vast experience as an IT and Management Consultant with Top Multinational IT companies.

His research interests include Digital Marketing, Online Advertising, Mobile Advertising, Web Analytics, and Technical Analysis in Financial Markets. He can be reached at [email protected].

Employment

• International Management Institute FPM (PhD)
  2018 - 2025
• Cognizant (India) Business Consultant
  2016 - 2017
• Tata Consultancy Services IT Consultant
  2011 - 2014

Education

• International Management Institute FPM (PhD) in Marketing
  2018 - Present
• ICFAI Business School Master of Business Administration (M.B.A.)
  2014 - 2016
• Kurukshetra University Bachelor of Technology ( B.Tech)
  2007 - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• KARI: An Experiential Exercise Using Digital Analytics Platforms to Develop Managerial Judgment Under Uncertainty
  Management Teaching Review 2026 DOI: 10.1177/23792981261484873
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• When engagement is not enough: an asymmetric dual-system theory of acceptance and avoidance in mobile advertising
  Asia Pacific Journal of Marketing and Logistics 2026 DOI: 10.1108/APJML-04-2026-0895
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• Adaptive technical analysis as a regime-contingent decision-support model: evidence from an emerging equity market
  International Journal of Computational Economics and Econometrics 2026 DOI: 10.1504/IJCEE.2026.10080192
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• Digital service encounters and behavioural expansion in e-retailing: experiential and relational pathways to cross-buying
  International Journal of Electronic Business 2026 DOI: 10.1504/IJEB.2026.10079279
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• Evaluating the varied aspects of mobile advertising and its implications in the contemporary market - a systematic literature review
  International Journal of Internet Marketing and Advertising 2026 DOI: 10.1504/IJIMA.2026.150511
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• Cross-buying behaviour in the digital age: a synthesis of personalisation, touchpoints, and technology
  International Journal of Electronic Marketing and Retailing 2025 DOI: 10.1504/ijemr.2025.10074746
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• Adventure Tourism: Behavioural Drivers to Visit and Spread Word of Mouth with Perceived Risk as Moderator
  Global Business Review 2023 DOI: 10.1177/09721509231202000
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• Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)
  Mudit Gera, Dharminder Kumar Batra, Vinod Kumar
  Global Knowledge, Memory and Communication 2023 DOI: 10.1108/gkmc-04-2023-0130
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• Evaluating the Effectiveness of Mobile Advertising through Analytics Tracking in the Digitized Environment: A Case of Technoingg
  International Journal of Business Information Systems 2023 DOI: 10.1504/ijbis.2023.10059119
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• Ethics and Privacy Concerns in Today’s ‘Digital India’
  Comparative Development of India & China: Economic, Technological, Sectoral & Socio-cultural Insights 2020
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