Pabitra Kumar Sahu
The Neotia University, International Management Institute, Bhubaneswar, Kalinga University, Biju Patnaik University of Technology, Srusti Academy of Management, Utkal University
Research areas: Social Sciences · Sociology and Political Science · Digital Marketing and Social Media · Higher Education Governance and Development · Social Media in Health Education
0000-0002-2576-0976
About
Dr Pabitra Kumar Sahu is an Assistant Professor of Marketing at The Neotia University (Ambuja Group), India, with over 11 years of experience, including 7 years in teaching and 4.5 years in research. He holds a Doctorate in Management from IMI Bhubaneswar and is UGC-NET qualified in Management (MoE, India).
His research interests include Consumer Research, Digital Marketing, Social Media Analytics, and Branding, with a focus on integrating theoretical insights with practical relevance in today’s dynamic digital landscape.
Dr. Sahu has published in reputed journals indexed in Scopus, WoS, and ABS, with contributions featured by leading publishers such as Springer Nature, Palgrave Macmillan, and Inderscience. In addition, he is actively involved in curriculum development, student mentoring, and various academic initiatives.
Employment
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The Neotia University Assistant Professor2024 - Present
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International Management Institute - Bhubaneswar FPM Scholar2019 - 2023
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Srusti Academy of Management (Autonomous) Asst. Prof. Marketing &Operation2018 - 2019
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Koustuv Business School (KBS) Asst. Prof. Marketing & Strategy2016 - 2018
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College of Management & Technology Faculty in Management2014 - 2016
Education
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Kalinga University Master of Science (Information Technology)2015 - 2016
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Biju Patnaik University of Technology Master of Business Administration (MBA)2012 - 2014
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Utkal University B.Sc. ITM2009 - 2012
Projects & Funding
Projects & funding information is unavailable.
Publications (8)
- Navigating the digital landscape: The impact of social media on higher education enrolment and beyond Save
- Examining Determinants Influencing the Selection of Management Institutions: An Approach to Scale Development Save
- Effectiveness of social media marketing in the enrolment of management students in college and university: an exploratory study Save
- Asian Journal of Management Unveiling College Selection Factors: A Study of Management students in Indian Private B-Schools Save
- Navigating Academic Choices: Exploring Social Media Consumption Patterns among Prospective Management Students in India Save
- Unveiling College Selection Factors: A Study of Management students in Indian Private B-Schools Save
- Revealing Factors Influencing College Selection: An Investigation of Management Students in Private B-Schools in India Save
- Does Social Media Facilitate Admission to Business Schools: Evidence from Prospective Students Save