DS

Pabitra Kumar Sahu

The Neotia University, International Management Institute - Bhubaneswar, Kalinga University, Biju Patnaik University of Technology, Srusti Academy of Management (Autonomous), Utkal University

ORCID iD 0000-0002-2576-0976
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About

Dr Pabitra Kumar Sahu is an Assistant Professor of Marketing at The Neotia University (Ambuja Group), India, with over 11 years of experience, including 7 years in teaching and 4.5 years in research. He holds a Doctorate in Management from IMI Bhubaneswar and is UGC-NET qualified in Management (MoE, India).
His research interests include Consumer Research, Digital Marketing, Social Media Analytics, and Branding, with a focus on integrating theoretical insights with practical relevance in today’s dynamic digital landscape.
Dr. Sahu has published in reputed journals indexed in Scopus, WoS, and ABS, with contributions featured by leading publishers such as Springer Nature, Palgrave Macmillan, and Inderscience. In addition, he is actively involved in curriculum development, student mentoring, and various academic initiatives.

Employment

  • The Neotia University Assistant Professor
    2024 - Present
  • International Management Institute - Bhubaneswar FPM Scholar
    2019 - 2023
  • Srusti Academy of Management (Autonomous) Asst. Prof. Marketing &Operation
    2018 - 2019
  • Koustuv Business School (KBS) Asst. Prof. Marketing & Strategy
    2016 - 2018
  • College of Management & Technology Faculty in Management
    2014 - 2016

Education

  • Kalinga University Master of Science (Information Technology)
    2015 - 2016
  • Biju Patnaik University of Technology Master of Business Administration (MBA)
    2012 - 2014
  • Utkal University B.Sc. ITM
    2009 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (8)