Daruri Venkata Srinivas Kumar

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Publications (12)

• Brand personality management of Indian business schools on Twitter: a machine learning approach
  Vivek Anand, Daruri Venkata Srinivas Kumar
  International Journal of Internet Marketing and Advertising 2024 DOI: 10.1504/IJIMA.2024.139296
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• Is Brand Identity Aligned with Brand Image on Instagram? An Empirics-First Investigation of the Indian Brands
  V Anand, Venkata Srinivas Kumar Daruri
  Asia Pacific Journal of Information Systems 2023 DOI: 10.14329/apjis.2023.33.3.768
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• Brand personality management of Indian business schools on Twitter: A machine learning approach
  Daruri Venkata Srinivas Kumar, Vaijayanti Anand
  International Journal of Internet Marketing and Advertising 2023 DOI: 10.1504/ijima.2023.10050212
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• Customer experience in the magic world of metaverse: Conceptual framework of customer adoption of metaverse
  Ajay Kumar, Daruri Venkata Srinivas Kumar, Mansi Khetarpal

  +1 more

  • R. U. Megha
  Immersive Technology and Experiences: Implications for Business and Society 2023 DOI: 10.1007/978-981-99-8834-1_7
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• An empirical investigation of the impact of service experience on emotions, satisfaction and loyalty for theme park visitors
  Rajesh Ittamalla, Daruri Venkata Srinivas Kumar
  International Journal of Business Excellence 2022 DOI: 10.1504/ijbex.2022.122749
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• Twitter-Based Sentiment Analysis and Topic Modeling of Social Media Posts Using Natural Language Processing, to Understand People’s Perspectives Regarding COVID-19 Booster Vaccine Shots in India: Crucial to Expanding Vaccination Coverage
  Praveen SV, Jose Manuel Lorenz, Rajesh Ittamalla +4 more
  Vaccines 2022 DOI: 10.3390/vaccines10111929
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• Determinants of holistic passenger experience in public transportation: Scale development and validation
  Rajesh Ittamalla, Daruri Venkata Srinivas Kumar
  Journal of Retailing and Consumer Services 2021 DOI: 10.1016/j.jretconser.2021.102564
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• Role of customer perceptions in the usage of electronic payment systems
  International Journal of Scientific and Technology Research 2020
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• A Study on Internet Banking (IB) Experience: The Role of Demographics in the Indian Context
  Strategic Rethinking: Connecting Local-Global Business Models 2019
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• Role of Service Experience on Vivid Memory and Loyalty
  Rajesh Ittamalla, Daruri Venkata Srinivas Kumar
  International Journal of Hospitality and Tourism Administration 2019 DOI: 10.1080/15256480.2019.1598910
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• The impact of social cues on passengers’ travel experience,社会暗示对乘客出行体验的影响
  Rajesh Ittamalla, Daruri Venkata Srinivas Kumar
  Service Industries Journal 2019 DOI: 10.1080/02642069.2018.1521389
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• Examining the use of YouTube as a Learning Resource in higher education: Scale development and validation of TAM model
  Nagapavan Chintalapati, Venkata Srinivas Kumar Daruri
  Telematics and Informatics 2017 DOI: 10.1016/j.tele.2016.08.008
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