0000-0002-4059-2130 Employment
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Publications (3)
- Deciphering the role of religiosity, halal literacy and self-efficacy in explaining halal food purchase intention among generation Z Save
- Demystifying the effect of social media usage and eWOM on purchase intention: the mediating role of brand equity Save
- “I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM Save