Dr.Akanksha Choubey

Employment

• Alliance University Assistant Professor
  2022 - Present
• Indian Council of Social Science Research Research Assistant
  2020 - 2021

Education

• Birla Institute of Technology, Mesra PHD
  2017 - Present
• Birla Institute of Technology, Mesra MBA
  2012 - 2014
• Birla Institute of Technology, Mesra BBA
  2008 - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Effect of green integrated marketing communication on green purchase intention in indian banking sector
  Journal of Marketing Communications 2026 DOI: 10.1080/13527266.2024.2387848
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• Satisfaction-Importance Matrix: Measuring Customer Satisfaction In Mobile Sector
  Academy of Marketing Studies Journal 2023
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• Green banking initiatives: a qualitative study on Indian banking sector
  Environment, Development and Sustainability 2022 DOI: 10.1007/s10668-021-01426-9
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• A QUALITATIVE STUDY ON ROLE OF INFORMATION TECHNOLOGY IN INDIAN BANKING SECTOR
  AIMA Journal of Management & Research 2021
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• Implementation of robotics and its impact on sustainable banking: A futuristic study
  Journal of Physics: Conference Series 2021 DOI: 10.1088/1742-6596/1911/1/012013
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• Green banking: the case of the commercial banking sector in Delhi NCR
  Journal of Environmental Planning and Management 2021 DOI: 10.1080/09640568.2021.1955336
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• RESISTANCE TOWARDS GREEN BANKING ADOPTION IN DELHI NCR: A GROUNDED THEORY APPROACH
  AIMA Journal of management and research 2020
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• Satisfaction-importance Matrix: Measuring Customer Satisfaction in Mobile Sector
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