Indirah Indibara

Employment

• Indian Institute of Management Raipur Assistant Professor
  2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Consumer cynicism: Interdisciplinary hybrid review and research agenda
  International Journal of Consumer Studies 2023 DOI: 10.1111/ijcs.12979
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• ICICI Prudential: challenges in reaching the last mile
  Emerald Emerging Markets Case Studies 2020 DOI: 10.1108/eemcs-01-2020-0018
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• Cynical consumer: how social cynicism impacts consumer attitude
  Journal of Consumer Marketing 2020 DOI: 10.1108/jcm-07-2019-3305
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• Impact of Ad-Skepticism on Consumer Cynicism
  Parikalpana: KIIT Journal of Management 2017 DOI: 10.23862/kiit-parikalpana/2017/v13/i1/151277
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