Dr. AAYUSHI SINGH

Employment

• Symbiosis International University Assistant Professor
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (16)

• Not So Soft Side of Femininity: Interpretating the Validity of Inclusive Femininity
  Social Politics: International Studies in Gender, State & Society 2025 DOI: 10.1093/sp/jxaf060
  +Save
• Breaking Barriers: The Intersection of Sexuality, Politics, and Tradition in India’s LGBT Movement
  2025 DOI: 10.22541/au.174052995.51841380/v1
  +Save
• Understanding acceptance and continuous intention of mobile wallet by LGBT community using SOR Model
  Digital Influence on Consumer Habits Marketing Challenges and Opportunities 2024 DOI: 10.1108/978-1-80455-342-820241006
  +Save
• Factors Affecting the Role of IMC on LGBT Communities’ Intention to Recommend Technology Products
  Vision 2023 DOI: 10.1177/09722629231169101
  +Save
• Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands
  International Journal of Asian Business and Information Management 2023 DOI: 10.4018/IJABIM.320491
  +Save
• Understanding the Role of IMC on LGBT Communities’ Intention to Adopt and Recommend Technology Products
  2nd PRITAM SINGH MEMORIAL (PRISM) Conference of Indian Institute of Management (IIM) Nagpur 2022
  +Save
• “Working Professionals Inclination Towards UPI Payments and Mobile Wallet Adoption.”
  International Marketing Conference, 2021 at the Indian Institute of Management (IIM) Shillong 2022
  +Save
• How Continuous Intentions Towards Over the Top Platform are Framed? Stimulus–Organism– Response Model Perspective
  Vision: The Journal of Business Perspective 2022 DOI: 10.1177/09722629221104202
  +Save
• A Study of Millennials Continuous Intention Towards Mobile Wallet
  2022
  +Save
• Predilection and Perception of Adult Towards Social Advertisement
  National Institute of Technology (NIT) 2022
  +Save