Dr. AAYUSHI SINGH

Employment

• Symbiosis International University Assistant Professor
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (16)

• Not So Soft Side of Femininity: Interpretating the Validity of Inclusive Femininity
  Aayushi Singh, Krishan Gopal
  Social Politics: International Studies in Gender, State & Society 2025 DOI: 10.1093/sp/jxaf060
  +Save
• Breaking Barriers: The Intersection of Sexuality, Politics, and Tradition in India’s LGBT Movement
  2025 DOI: 10.22541/au.174052995.51841380/v1
  +Save
• Understanding acceptance and continuous intention of mobile wallet by LGBT community using SOR Model
  Digital Influence on Consumer Habits Marketing Challenges and Opportunities 2024 DOI: 10.1108/978-1-80455-342-820241006
  +Save
• Factors Affecting the Role of IMC on LGBT Communities’ Intention to Recommend Technology Products
  Aayushi Singh, Roktim Sarmah, Preeti Mehra
  Vision 2023 DOI: 10.1177/09722629231169101
  +Save
• Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands
  Roktim Sarmah, Ayesha Khatun, Aayushi Singh
  International Journal of Asian Business and Information Management 2023 DOI: 10.4018/IJABIM.320491
  +Save
• Understanding the Role of IMC on LGBT Communities’ Intention to Adopt and Recommend Technology Products
  2nd PRITAM SINGH MEMORIAL (PRISM) Conference of Indian Institute of Management (IIM) Nagpur 2022
  +Save
• “Working Professionals Inclination Towards UPI Payments and Mobile Wallet Adoption.”
  International Marketing Conference, 2021 at the Indian Institute of Management (IIM) Shillong 2022
  +Save
• How Continuous Intentions Towards Over the Top Platform are Framed? Stimulus–Organism– Response Model Perspective
  Vision: The Journal of Business Perspective 2022 DOI: 10.1177/09722629221104202
  +Save
• A Study of Millennials Continuous Intention Towards Mobile Wallet
  2022
  +Save
• Predilection and Perception of Adult Towards Social Advertisement
  National Institute of Technology (NIT) 2022
  +Save
• LGBT Inclusion: An Immunity Booster for the Corporate World and Economy
  Marketing Dynamics in Pandemic - COVID-19 2022
  +Save
• Effectiveness of Social Advertisement Campaigns for Societal Improvement
  International Journal of Social Ecology and Sustainable Development 2021 DOI: 10.4018/ijsesd.287880
  +Save
• A Study of Cryptocurrency Acceptance and Its Impact on Tax Collection
  ISDSI-GLOBAL Conference 2021 to be held in Indian Institute of Management (IIM) Nagpur 2021
  +Save
• LGBT Inclusion in the workplace – An unnoticed crucial factor for Business Success in Progressing Time
  International Conference on ‘Rethinking Business: Designing Strategy in the Age of Disruptions 2020
  +Save
• ‘Transgender’s: An Emerging Market
  Lakshmi Publication Pvt Ltd 2020
  +Save
• Traces of LGBT in Bollywood: A Case study on Shubh Mangal Zyada Savdhan Movie
  Lakshmi Publication Pvt Ltd 2020
  +Save