Komal Suryavanshi

Employment

• Symbiosis International University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• A study on consumers’ dietary choices and behavior while ordering online: an eye tracking study
  Journal of Foodservice Business Research 2026 DOI: 10.1080/15378020.2026.2699274
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• Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?
  Cogent Business & Management 2024 DOI: 10.1080/23311975.2024.2432542
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• “Whom to Trust?”: To Investigate the Efficacy of Influencer Marketing and Social Media Sponsored Advertisements
  Corporate Democracy, Open Innovation, and Growth 2024
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• Role of Gamification in Shaping E- Wallet Purchase Behaviour: A Mixed-Method Analysis
  2024 2nd International Conference on Sustainable Computing and Smart Systems (ICSCSS) 2024 DOI: 10.1109/icscss60660.2024.10625255
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• The Impact of Social Media Influencers on Ecoconscious Consumers
  2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) 2024 DOI: 10.1109/icetsis61505.2024.10459444
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• Augmented Reality Application for Sustainable Development – A Grounded Theory Approach
  2023 International Conference on Sustainable Computing and Smart Systems (ICSCSS) 2023 DOI: 10.1109/icscss57650.2023.10169566
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• A Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye Tracking
  Journal of Computer Science 2023 DOI: 10.3844/jcssp.2023.399.414
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• Effect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking Study
  Journal of Computer Science 2023 DOI: 10.3844/jcssp.2023.99.111
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• Gamification on OTT Platforms: A Behavioural Study for User Engagement
  International Journal of Advanced Computer Science and Applications 2022 DOI: 10.14569/ijacsa.2022.0130941
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